Chargify: Billing and Subscription Management Simplified

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Barrow Hamilton, Chief Product Officer
The importance of recurring revenue cannot be overemphasized for fast-growing B2B SaaS businesses. As customers increasingly prefer subscriptions—as well as usage and event-based billing models, businesses must streamline financial functions or risk falling behind. But that’s only the beginning. To truly stand out in the marketplace, these businesses must also utilize their internal financial data to boost revenue and better serve customers. However, managing billing and subscription requirements, especially for complex models like events-based billing, is often a daunting task. This is where Chargify—a globally recognized leader in the recurring billing and subscription management space—makes a difference.

Founded in 2009 with a focus on recurring revenue business models, Chargify seamlessly removes billing bottlenecks, helping businesses grow faster. Today, the company specializes in providing complex usage and events-based billing, subscription management, payment collections, and data management tools. Chargify’s billing and revenue management platform is built specifically for fast-growing B2B SaaS companies, equipping them with the flexibility to create, optimize, and adapt their billing as needed.

Barrow Hamilton, Chief Product Officer at Chargify, explains that companies often struggle with scaling quickly due to limited subscription plans or inflexible pricing models. In particular, businesses that started with a fairly straightforward recurring billing model now must transition to usage-based pricing in order to best serve their customers. However, they need the necessary tools and systems to effectively implement this strategy. Chargify provides the solution. Through continued innovation, they have equipped customers with the features, tools, and industry-leading strategies they need to employ and manage any pricing model—from simple subscriptions to complex usage. “Over the years, we have evolved our platform according to the shift in the market toward complex usage-based pricing models, including multi-attribute models,” states Hamilton. In 2020, Chargify launched its Events-Based Billing product, which allows clients to create multidimensional billing models with real-time data streaming and analytics. This model enables businesses to utilize the customer data they’re already collecting to directly link their customer usage to the price they pay.

From customer acquisition, invoicing, and revenue collection to final reporting and accounting—Chargify streamlines the entire subscription management process. The platform also effectively addresses the complexities of the complete subscription lifecycle: recurring billing, subscription management, revenue retention, prepaid subscriptions, and more. In addition, the platform comes with a set of modules and functionalities tailor-made to help B2B SaaS businesses operate more effectively, including tools to help clients administer and retain their subscribers, manage customers’ integrations with other software applications, and automate notifications and alerts for improved customer relationships.
Finally, all of the data generated through this process is fed into Chargify’s recently released Business Intelligence (BI) solution, which empowers clients to make solid, data-backed decisions more quickly than ever before. Users can gain real-time, custom insights into any area of their application, product, or business development with just a few clicks. Moreover, Chargify BI allows users to create and share custom dashboards, leveraging data from not just Chargify but relevant third-party sources as well.


Over the years, we have evolved our platform according to the shift in the market toward complex usage-based pricing models, including multi-attribute models

Every day, Chargify helps businesses manage offers that drive billions in annual revenue. For instance, Lawpath, a leading legal software solution provider, approached Chargify in 2014 as they prepared to launch their new platform. Lawpath had ambitious growth goals and knew they would need a billing partner to automate their product-led growth model. They also needed visibility, accuracy, and reporting in order to clearly understand and optimize their fast-growth business. Chargify was able to solve these pain points for Lawpath with its specialized billing and data management tools. Fast forward to early 2021, and the growing company needed a better way to draw quick, actionable insights from their data. They became one of the early adopters of Chargify’s Business Intelligence solution and consequently solved their operational pain points effectively. Chargify Business Intelligence empowered Lawpath to significantly reduce the time their financial operations team spent creating critical reports by turning a weekly project that once took hours into a mere dashboard refresh. “We not only helped them scale their business operationally but also made the process of gathering the information they need to make critical business decisions much more efficient,” comments Hamilton.

In April 2021, Battery Ventures, a global, technology-focused investment firm, announced a combined growth-equity investment in Chargify and SaaSOptics, a leading cloud-based subscription management platform provider that automates financial operations for growing B2B SaaS businesses.

Hamilton highlights that this recent investment is going to further accelerate Chargify’s ability to innovate. “We’re combining the industry-leading automated billing and subscription management platform and the business intelligence capabilities in Chargify with SaaSOptics’ unmatched financial operations management capabilities. Bringing these platforms together will provide unparalleled value to customers, as they will have a single solution to power both their subscription billing and their financial operations,” notes Hamilton. Steering ahead, Chargify continues to innovate, empowering B2B SaaS leaders to streamline their subscription management and leverage their billing for growth.

Chargify News

Chargify Joins the HubSpot App Marketplace

Chargify with two-way HubSpot integration now available to help marketing, sales, and customer success teams better manage B2B subscriptions

SAN ANTONIO –
Chargify, the leading billing and subscription management platform for B2B SaaS companies, announced today that it is now listed in the HubSpot App Marketplace. The Chargify and HubSpot bi-directional integration provides unparalleled subscription lifecycle management by syncing data in real-time between Chargify and HubSpot without manual data entry or time-consuming reports. This frees up valuable time for customer-facing teams to focus on the customer experience.

“At Chargify we recognized a strong demand from our customers to leverage their subscription billing data within their CRM tool,” said Barrow Hamilton, chief product officer of Chargify. ”By using this integration, SaaS companies can easily view and manage subscription and customer details directly within HubSpot to identify trends amongst their customers and prospects that will help their business achieve scalable business growth.”

New prospects exploring Chargify as their billing solution indicated strong interest in HubSpot, with 24 percent of new customers gained in 2021 utilizing HubSpot. The Chargify and HubSpot integration provides SaaS companies with a seamless workflow that sets marketing, sales, and customer success teams up for success. Through the use of data synced to HubSpot from the Chargify App, users have flexible selling functionality to view, create, activate, modify, and manage recurring subscriptions. Installation is quick with out-of-the-box field mappings already created for users. Existing historical data will sync right away after set-up is completed and incoming updates will then sync new billing data in real-time.

“One of the most fascinating things to me in the SaaS space is how much your billing data can influence your entire organization - not just the finance or accounting team,” continued Hamilton. “There's a ton of information in your billing system that can help you make strategic decisions that most people don’t think about. For example, let’s say you’re a customer success manager managing 100 customers and your goal is to grow the revenue of your customer base by 30 percent. You could use the information within the Chargify and HubSpot integration to see which customers are already growing above 30 percent, identify common trends from their billing data that’s contributing to this growth, and then use this information to create custom marketing campaigns within HubSpot to guide your other customers who aren’t growing as quickly.”

With the Chargify and HubSpot integration, sales and customer success teams will only need to access HubSpot to sell and manage subscriptions that will then automatically sync with Chargify in real-time, in addition to providing the most up-to-date product catalog and pricing. This eliminates all friction in the sales to finance hand-off. In addition, marketing teams can leverage the integration to analyze billing information to identify customer trends and then initiate and manage campaigns based on specific customer use of a product.

Chargify’s integration with HubSpot comes after a year where the company saw record-breaking revenue growth despite the COVID-19 pandemic. In April it was announced that Battery Ventures, a global, technology-focused investment firm, led a combined growth-equity investment of more than $150m in Chargify and SaaSOptics, a leading platform for B2B SaaS financial operations. The two complementary cloud-based platforms together manage more than $10 billion in customer annual recurring revenue. In October, Chargify was also the recipient of the Best Overall SaaS Award and Best Customer Success Award in the 2021 Appealie SaaS Awards.

HubSpot’s App Partner Program is an ecosystem of valuable third-party integrations. App Partners are independent software vendors who have built an integration with HubSpot and been accepted to the App Marketplace. App Partners comply with a set of requirements.

Company
Chargify

Headquarters
San Antonio, TX

Management
Barrow Hamilton, Chief Product Officer

Description
As a globally recognized leader in the recurring billing and subscription management space, Chargify offers a billing and revenue management platform built specifically for fast-growing B2B SaaS businesses, equipping them with the flexibility to create, optimize, and adapt their billing as needed. Founded in 2009 with a focus on recurring revenue business models, Chargify seamlessly removes billing bottlenecks, helping businesses grow faster. Today, the company specializes in providing complex usage and events-based billing, subscription management, payment collections, and data management tools. From customer acquisition, invoicing, and revenue collection to final reporting and accounting—Chargify streamlines the entire subscription management process

Chargify